The company was established in 2020 and is wholly funded by Hangzhou Yesheng Industrial Co., Ltd. It is a diversified integrated platform combining cultural industries, apparel industries, and experiential industries. The company's main products are fairy tale clothing and shoes for children aged 0-12. It owns multiple brands with complete intellectual property rights, including "1001 Nights." With its innovative positioning and design, as well as comfortable ready-to-wear experience, "1001 Nights" has become one of the favored children's clothing brands in China, having been awarded the title of "China's Top Ten Children's Clothing Brands" three times. The company currently operates through both online and offline channels, employing various models such as direct marketing, franchising, and joint operations. All suppliers are manufacturers with unique advantages in their respective fields. In the new market environment, the company has established a mutually beneficial "symbiotic" supply chain relationship with its suppliers, with approximately 300 outlets of various types across the country. Online channels include Tmall, TB, Youzan, Douyin, Kuaishou, social e-commerce, and more.